Ambitious e-commerce business
Senior Creative Performance Strategist
You connect creative with commercial performance: you understand why an ad works and turn that into the next ten ideas.
- Marketing
- Senior
- Northern Netherlands · On-site
- Full-time
- €3,000 – €4,500 gross per month
About the role
You'll join an ambitious e-commerce business in the north of the Netherlands: a growth agency or a brand with its own marketing team. The difference between a good and a great ad account increasingly sits in the creative: the product, the proposition, the angle, the hook, the format, the proof and the landing page. You sit between performance, creative and the customer, and make sure everyone knows what to make next, and why.
What success looks like
- More winning creative concepts, that keep winning for longer
- Faster iteration on what works
- Lower acquisition costs where creative is the constraint
- Better collaboration between creative and performance
- A growing library of validated creative learnings
- A team that says: we know what to create next, and why
What you'll do
- Analyse creative performance on Meta and other channels, and recognise winning concepts, angles, hooks, formats and propositions
- Set up testing roadmaps that separate concept, hook, format, creator, offer and landing page
- Turn insights into sharp briefs for creators, designers, editors and content teams
- Research customers through reviews, comments, surveys, customer service and return reasons: why do people buy, and why not?
- Analyse competitors and category advertising
- Sharpen propositions and connect creative with landing pages and offers
- Spot creative fatigue and build a system to develop winners further
What you bring
- Experience as a creative strategist, paid social strategist, growth marketer or performance marketer with strong creative instincts
- You know paid social and e-commerce inside out
- Analytical and creative: you see patterns across large volumes of ads
- You know a high CTR doesn't automatically mean good creative, and you look at CAC, conversion, order value and contribution
- You write briefs full of insight, not adjectives
- You communicate clearly with creators, colleagues and clients
- Making rough concepts, scripts or prototypes yourself is a big plus; you don't need to be a designer or editor
What you get in return
- A key role between creative and performance
- Work with specialists in Meta, design and video
- Room to build a genuine creative testing system
- Ambitious e-commerce brands and serious ad budgets
- A workplace in the north of the Netherlands
- A salary that fits your experience
- Support from Cruitor, also after you start
How we assess
We look at how you think. You break down an e-commerce ad you find exceptional, and we discuss a creative strategy you worked on yourself and what it delivered commercially.
Apply for this job
No cover letter needed. Daniël will be in touch within one working day.
Tell us in your messagePick one e-commerce ad you find exceptional and break it down: why does it work, who is it talking to, what's the insight, what would you test first and what would you leave unchanged? Then tell us about a creative strategy you worked on yourself and what it delivered commercially.
Your first conversation is with Daniël.
Founder, Cruitor · Recruitment & talent development
You'll hear from us within one working day.