Premium Dutch fashion brand
Performance Marketing Specialist
You gradually take over the ad budget, with Meta as the core channel, and steer on profitable growth rather than ROAS alone.
- Marketing
- Senior
- Northern Netherlands · Hybrid
- Full-time
- €3,000 – €4,000 gross per month
About the role
Our client, a premium Dutch fashion brand, sells directly to customers in several European markets. Paid acquisition is an important growth engine and is still largely run by the owner. You take that over step by step and make it better. Not managing an agency, but running campaigns yourself.
What success looks like
- Lower acquisition cost per new customer
- More contribution margin after marketing
- More incremental revenue and revenue from new customers
- Strong performance per market
- A faster creative testing pace
- Fast, clear insights for the whole team
What you'll do
- Build, manage and optimise paid social campaigns hands-on, with Meta at the core
- Track performance daily and spot opportunities and problems fast
- Allocate budget across campaigns, products, audiences and markets
- Set up testing programmes for creatives, offers, landing pages and audiences
- Keep a steady pipeline of performance creative going with the content creator
- Turn ad data into clear creative feedback
- Report on commercial performance, not just platform metrics
What you bring
- Significant hands-on experience with paid acquisition for e-commerce
- You know Meta Ads Manager inside out and have managed serious budgets yourself
- You understand the economics behind it: CAC, margin, returns, repeat purchase and incrementality
- You know why one creative works and another doesn't, and you can brief on it sharply
- You diagnose performance instead of reacting to today's ROAS
- You are comfortable across multiple countries and keep testing
- Experience with Google Ads, feeds, tracking and attribution, or in fashion and DTC, is a plus
What you get in return
- Ownership of a serious paid media operation
- Work directly with the owner, who runs most of this today
- Plenty of first-party commercial data to learn from
- Direct lines to e-commerce, content and creative
- Freedom to test and improve
- A workplace in the north of the Netherlands, with flexibility where it makes sense
- A salary that fits your experience
- Support from Cruitor, also after you start
How we assess
We discuss an e-commerce account you managed yourself: the budget, the goal, what you changed, what didn't work and how you knew the improvement was truly incremental. We prefer that story to screenshots of ROAS.
Apply for this job
No cover letter needed. Daniël will be in touch within one working day.
Tell us in your messageTell us about an account you managed yourself: roughly what budget, what were you trying to achieve, what did you change, what worked and what didn't, and how did you know it was incremental?
Your first conversation is with Daniël.
Founder, Cruitor · Recruitment & talent development
You'll hear from us within one working day.